Top 10 Best Women’s Loungewear Brands in India (2025)

Top 10 Best Women’s Loungewear Brands in India (2025)

Loungewear is no longer just for lazy Sundays — in 2025, it’s evolved into a full-blown style statement. Soft fabrics, cozy cuts, and versatile designs make homewear something you’d actually want to wear (even on Zoom calls). Below, we profile 10 Indian (or India-based) women’s loungewear brands that are doing it right — from innovative fabrics to inclusive sizing to aesthetic appeal. 

1. BarelyMe

If you’re looking for a brand whose mission centers around comfort first, BarelyMe leads the way. Founded as India’s first braless loungewear brand, BarelyMe is all about soft support without wires or padding. (Barely)

Why it stands out:

• Braless by design: Their tagline “soft on skin, bold on comfort” signals they’re rethinking lingerie + lounge wear altogether. 

• Breathable fabrics for Indian weather: They emphasise materials that suit local climates. 

• Homegrown & niche appeal: It’s a D2C label that’s gaining recognition among those who want to feel unrestricted. (Barely)

If you’re building a brand narrative, BarelyMe’s positioning (comfort + subtle rebellion against restrictive undergarments) gives you a strong hook.

2. Sweet Slumber Store

A refreshing name in the Indian loungewear space, Sweet Slumber marries bright prints, natural fabrics, and wearable silhouettes. 

• Their use of botanical prints and breezy cotton is ideal for Indian climates. 

• They design kaftans, pajama sets, lounge dresses that can double as “out-of-bed but still stylish” looks. 

• Woman-led and made-in-India ethos – nice local appeal. 

3. Moonbow India

Based in Jaipur, Moonbow is a brand that fuses traditional techniques like tie-dye and hand embroidery with modern loungewear styles.

• Their pieces (robes, co-ords, lounge sets) lean into the artisanal side, giving a luxe but comfortable feel. 

• Their “Lay All Day” line is explicitly positioned for lounging in style.

• Because they embrace regional craftsmanship, they carry a distinctive identity in a crowded market.

4. Dandelion

Featured by Vogue India among 12 sleepwear/sleep-influencing labels, Dandelion offers feminine, whimsical designs that make lounging feel celebratory rather than slack. 

• Their catalog includes poplin robes, cami sets, monogram options — comfortable but not boring. 

• They have good brand visibility in fashion press, which helps with aspirational appeal. 

5. The Calm Collective

The Calm Collective is another label frequently cited in Indian style roundups for comfy, chic lounge & sleepwear. 

• Their pieces — nightshirts, kaftans, coordinated sets — use fabrics like cotton, lightweight blends. 

• Their design philosophy: minimal fuss, maximum ease (i.e. subtle details but no over-engineering) 

6. Essgee

Originally more of a fashion label, Essgee also offers stylish loungewear/co-ord sets. 

• They bring more of a fashion-forward sensibility (color, structure) to loungewear. 

• Good for someone who doesn’t want to compromise too much on style while still being comfortable.

7. The Initial Studio

A smaller, boutique label often praised for its lounge & nightwear collection. 

• They offer satin shorts sets, comfy pajamas, and personalized touches. 

• Their price positioning is slightly premium, targeting niche clientele.

8. Suvasa

An older brand with stronger roots in home textiles, Suvasa has adapted to the loungewear trend. 

• Their kaftans, cotton lounge pants, and block printed designs lean into local prints. Good option if you prefer classic comfort with Indian aesthetics.

9. Pinklay India

Pinklay started with decor & home goods, but their women’s loungewear is gaining attention. 

• Their pieces include cotton/modal kaftans, shirt-dress loungewear, and handcrafted prints. 

• Their ethos leans artisan, print-heavy, and casual-luxury.

10. The Boozy Button

A more experimental label, The Boozy Button brings oversized kaftans and lounge silhouettes with a boho twist. 

• Great for those who want statement lounge pieces (yes, lounge but make it fashion). 

• Works especially if your target includes people who blur the line between loungewear and resort wear.